Best Price Guarantee will apply to every qualified purchase that you make with a valid credit or debit card while a member of this service (please understand that other forms of payment are not covered by this protection because we cannot adequately validate claims). There is no need to pre-register products. Your price protection is automatic and always active.

As long as you're a member, if you see the same exact item that you purchased in the UK, online or offline, advertised for less within 90 days at any online or offline retailler in the UK, then where you are unable to obtail a full refund, we shall pay you double the difference in price, up to £50 per claim and £1,000 per year in total, less any amounts that you have managed to recover pursuant to other avenues of recovery available to you. You just need to file a claim and show us valid proof of the lower price. The price comparison will be inclusive of all delivery, handling,and rebates associated with the item, but exclusive of related taxes and duties.

As an example, if you're shopping at your local electronics store and purchase a new TV for £350, then see the same exact TV on sale at that store two months later for £300, you can get double the difference paid back to you. In this example, that's 2 x £50=£100!

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In cases where the merchant has multiple presences (online, catalogue and physical store locations) in the UK, Best Price Guarantee applies across all of that merchant's UK venues. Therefore, if you purchase an item from that merchant's UK catalogue and find it sold at a lower price online and available in the UK, if it meets the other criteria outlined here, Best Price Guarantee will protect you. Similarly, if you purchase an item from a chain retailer's local store in the UK and find it at a lower price at another of their retailers across town in the UK, Best Price Guarantee will protect you.

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Most new, non-commercial retail products you have purchased and paid for in full with a credit or debit card while a Member of this service qualify for the Best Price Guarantee protection. This protection does not cover items listed in the "Programme Exclusions" section of the Best Price Guarantee Terms of Service including but not limited to, sale or promotional items, loss leader items; limited availability items; cash only sales; discontinued items; returned items; employee or supplier discounted items; defective, damaged, discontinued and second items; refurbished items; floor samples; auction items and special or negotiated arrangements.

Best Price Guarantee covers computer equipment, but only if the equipment is identical, including model numbers and software packages.

See Best Price Guarantee Terms of Service for a full list of programme exclusions.

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As valid proof of the original purchase, you are required to submit a sales receipt that shows the item, price, manufacturer, model number, sales date, and the retailer's name and address. The original purchase must be made with a credit or debit card.

You are also asked to submit, for the identical, lower priced item you found, a verifiable advertisement or a printed copy of a Web page that shows the item, price, manufacturer, model number, sales date, and the retailer's name and address.

In cases where the difference in price has not been advertised, you may still file a Best Price Guarantee protection claim by having the UK merchant's store manager note on company letterhead the item, price, manufacturer, model number, date and contact information, including the manager's name and telephone number.

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You can initiate a claim on this site by first choosing "Best Price Guarantee" from the navigation bar and then clicking on "Make a Claim" on the Best Price Guarantee screen. You need to submit a claim within 90 days of the date you purchased the original item. Supporting claim documentation should be postmarked within 7 days of submitting the claim on this site and no later than 97 days from the purchase date.

When you make a claim, as valid proof of the lower price for the item you purchased, you will be asked to submit a sales receipt that shows the item, price, manufacturer, model number, sales date, and the retailer's name and address, as well as the credit (or debit) card statement for the period the purchase was made in. You are also required to submit, for the identical, lower priced item you found, a verifiable advertisement or a printed copy of a Web page that shows the item, price, manufacturer, model number, sales date, and the retailer's name and address. You may also be asked to verify through additional credit card statements that you still own the claimed merchandise and that you will not return the claimed merchandise.

If we change the claims process, we will communicate the new process on this site. See Best Price Guarantee Terms of Service for additional information on making a claim.

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In order for us to be able to provide this valuable benefit, we need to eliminate opportunities for fraudulent activity. With your initial claim, we request that you submit your debit or credit card statement from the initial purchase period. You may also be asked to verify through additional statements that you still own the claimed merchandise and that you will not return the claimed merchandise. Any information provided will be kept secure as per the Privacy Policy indicated on this site.

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No, although you can only claim up to £50 per item and collect up to £1,000 per year in total.

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